the Salaam Bombay Foundation was started in 2002 to focus on helping underprivileged adolescents stay in secondary schools.
their DreamLab initiative focuses on helping these underprivileged adolescents secure internships in well reputed firms across India.
#JobKeLiyeTayyar
since the foundation was started in 2002, they did not have basic visual guidelines in place.
our first step was to bring a sense of consistency and brand recall to the foundation. we then worked towards the digital launch strategy of their new initiative, DreamLab.
the DreamLab launch kicked off with celebrity endorsements from the likes of Varun Dhawan, Shaan and Diana Penty. using a mix of success stories, endorsements and informative content we launched this initiative on all social platforms.
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